Website Sanofi
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.
Brand Lead
JOB TITLE:
Brand Lead
BUSINESS AREA:
Specialty Care Greater Gulf MCO
JOB PURPOSE
Lead the strategic development and execution of brand initiatives through a patient-centric, data-driven approach, leveraging digital capabilities and cross-functional collaboration to maximize market performance, accelerate patient access, and position Sanofi as a leader in rare diseases.
KEY RESULTS / ACCOUNTABILITIES
- Drive brand growth through innovative, patient-centric strategies aligned with Sanofi’s product-based operating model
- Develop and execute integrated omnichannel strategies leveraging AI and digital platforms to enhance customer engagement
- Lead agile, cross-functional teams using OKRs (Objectives and Key Results) to ensure accountability and value delivery
- Utilize data analytics and AI-powered insights to inform strategic decisions and optimize resource allocation
- Transform customer and patient journeys through personalized digital experiences and actionable insights
- Build and strengthen patient services ecosystem through strategic partnerships with healthcare institutions, governments, and patient associations
- Accelerate patient identification and reduce diagnosis time through innovative digital solutions and ecosystem partnerships
- Position Sanofi as a partner of choice for healthcare professionals through scientific leadership and value-based engagement
- Implement agile ways of working to drive speed, efficiency, and cross-functional collaboration
- Ensure robust P&L management with clear KPIs to drive profitability and positive business outcomes
- Optimize supply chain management through demand planning and forecasting
- Ensure all brand activities comply with Sanofi’s Code of Ethics, policies, and industry regulations
- Demonstrate personal leadership in applying ethical standards to all work undertaken
- Maintain a safe and healthy working environment by adhering to company safety protocols
KEY WORKING RELATIONSHIPS
Internal
- Cross-Functional Collaboration with:
- Product-oriented teams (Sales, Medical, Marketing)
- Global brand teams and Digital Centers of Excellence
- Market Access & Public Affairs
- TRM and Data & AI teams
- Communications and Digital Marketing
- Regulatory, Supply Chain, and Finance
- Digital and Multichannel Excellence teams
- RD customer engagement lead
- PMO and Support functions
External
- Scientific societies and patient advocacy groups
- Rare disease experts and key opinion leaders
- Digital and technology partners
- Healthcare institutions and government stakeholders
- Third party vendors
- Maintain a safe and healthy working environment by adhering to company safety protocols
SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTS
Core Requirements
- Bachelor’s degree in relevant field
- Minimum 4 years of experience in pharmaceutical/healthcare marketing or related field
- Demonstrated experience in digital marketing and omnichannel strategy
- Data literacy and ability to leverage analytics for business decisions
- Advantageous Experience
- Master’s in Business Administration (MBA)
Experience with agile methodologies and product-based operating models
Proficiency in digital tools and platforms
Cross-border/international experience working across multiple markets or regions
Required Skills
Strategic thinking and business acumen
Digital fluency and data-driven decision making
Agile leadership and change management
Cross-functional collaboration and stakeholder management
Customer-centric mindset and design thinking
Strong communication and influencing skills
COMPETENCY REQUIREMENTS
- Drives innovation and embraces change
- Takes calculated risks to achieve breakthrough results
- Demonstrates decisive leadership and accountability
- Executes with speed and agility
- Act for Patients & Customers
- Places patient/customer needs at the center of decision-making
- Delivers value through customer-centric solutions
- Fosters cross-functional collaboration
- Contributes to collective success over individual achievements
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Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
To apply for this job please visit jobs.sanofi.com.