Assistant Brand Manager – Dettol

Description

Want to power forward a powerbrand? As an Assistant Brand Manager at Reckitt, you’ll have the freedom to make a big name even bigger.

Competitive Salary & excellent benefits package

Roles & Responsibilities:

• Lead the execution of specific projects in the context of category strategy to drive sales and profit growth.
• Monitor and analyse key brand dynamics as the source of new insights, competitive strategies and effective portfolio management
• Deliver a product development programme to generate consistent sales and profit growth
• Support the development of effective category management initiatives with local sales organization
• Lead and champion all in-store brand initiatives in the context of the agreed brand strategy
• Lead EPD, line extension and promotional pack projects to drive sales and profit growth
• Monitor and analyse brand and competitor performance to identify and outline strengths, weaknesses, opportunities and threats and to recommend business building/defence initiatives.
• Lead and manage existing or ongoing consumer targeting programmes e.g. sampling/leafleting initiatives
• Assist in the preparation of consumer research projects

Competencies & Skills:

• Have a solid background in sales or marketing, ideally gained in an FMCG setting
• Have a keen commercial and financial mind
• Are creative and resilient problem-solver
• Are a natural team player
• Are comfortable with data to draw conclusions and suggest new strategic approaches.