Assistant Manager

Full Time Retail / Sales / Marketing
  • Full Time
  • Retail / Sales / Marketing
  • United Arab Emirates
  • Attractive Salary AED / Month
  • Salary: Attractive Salary
  • 4-7 years of Marketing experience preferably from Home Retail/ FMCG industry

Website The Landmark Group

The Landmark Group began its journey in 1973 with one store in Bahrain and has grown into one of the largest retail and hospitality conglomerates in the Middle East, Africa and India. Currently the Group operates over 2,200 outlets, encompassing over 30 million square feet across 21 countries.

Assistant Manager



Implement marketing strategies to develop Home Centre as a brand and to ensure that positioning of the brand is consistent throughout the region.

Key Responsibilities:

Marketing Calendar

· Plan the events calendar for the region in consultation with the Territory Concept managers

· Execute the signed off marketing calendar across all regions

Budgeting and Planning

· Prepare and get management sign off on the annual marketing budget for the territory in coordination with the Concept Marketing team

· Manage the territory’s marketing budget. Provide feedback to the Concept Marketing team on approving key marketing expenses

· Review Footfalls in the stores on regular basis

Campaign & Media Planning

· Coordinate with Concept Marketing team for brand campaigns and activations

· Plan and implement the campaign consistently across all regions

· Review the effectiveness of advertisements, promotions and take corrective actions

Loyalty Program Activities

· Map loyalty program for the region and present insights to Concept and Local Marketing teams

· Annalise growth, frequency and monetary contribution from Loyalty program

PR and Customer Events

· Coordinate with agencies in consultation with Concept and Corporate Marketing team for order placements and printing needs, shopping bags, etc.

· Manage cross promotions with other brands and customer engagement events

· Coordinate for PR and media coverage for the brand

Marketing Co-ordination:

· Coordinate with the Stores for the following:

o POS Requirements for the launch of Marketing Promotions

o Consolidation and follow up of their requirements with regards to marketing and retail consumables

o Plano gram for the launch of the activities in stores and follow up on the same to ensure timely launch

o Liaise with territory marketing teams to ensure consistency in creatives, advertising, promotions, events and meet other day-to-day requirements

o Coordinate with the marketing department of various malls for exploring different avenues of marketing and communication

o Ensure that the images on the vans and delivery trucks are changed at a regular interval of times

o Coordinate with PRO for various permissions/approvals required for sale, promotions, flyer distribution etc. (if applicable. Coordinate with local suppliers/agency for quotations, negotiations, deliveries and payments


Post Graduate in Business Administration

4-7 years of Marketing experience preferably from Home Retail/ FMCG industry

Knowledge of Retail Industry and Brands

Knowledge of Marketing and communication activities

Media planning & Commercial acumen

Leadership skills & Strategic thinking

Planning and organising skills

Commitment to excellence & Networking skills



Primary Location: United Arab Emirates
Job: Marketing
Organization: Homecentre Concept
Schedule label /الجدول الزمني: Regular
Shift: Standard
Job Type: Full-time
Day Job
Job Posting/نشر تسمية الوظيفة: Jun 13, 2023, 4:36:57 PM

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