Website Samsung Electronics
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.
Assistant Manager, Digital Analytics & Insights
Position Summary
1. Contribute to the strategic business decision making by deriving insight from the market and consumer data on the main issues of the brand, product and channel.
2. Contribute to mid-term and long-term business opportunity identification by understanding the consumer needs and trend from market and consumer data gathering.
3. Maximize mutual trust and business execution by promoting market conditions and our sales/product strategies to customers and market participants.
Role and Responsibilities
1. [MI research system management] Participate in conducting MI(Market Intelligence) research and building and managing its system for efficient decision making upon business issues.
2. [Insight derivation for product strategy] Analyze the direction of and insights on the new product or strategic product from MI(Market Intelligence) research.
3. [Insight derivation for market strategy] Analyze the direction for building market strategy and insights derivation from the MI(Market Intelligence) research.
4. [Business insight derivation from secondary data analysis] Analyze the key business issues and insights derived from secondary data sources such as Euromonitor, GFK, IDC and etc.
5. [Setting research direction] Perform the process of understanding the MI research direction and methodology for getting a clear picture of the customer and market needs.
6. [Sales/Product Strategy Promotions] Maximize our market influence and strategic execution by promoting and participating in our strategic direction based on market conditions.
Skills and Qualifications
Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
Normally receives little instruction on day-to-day work and receives general instructions on new assignments
Typically requires minimum 5 years’ of related experience and a Bachelor’s degree, or 3 years and a Master’s degree; or a PhD without experience