Brand Engagement Marketing Executive – Digital & Marketing – UAE

Full Time Retail / Sales / Marketing
  • Full Time
  • Retail / Sales / Marketing
  • United Arab Emirates
  • Attractive Salary AED / Month
  • Salary: Attractive Salary
  • 3+ years direct experience in Marketing or Brand Planning

Website Alshaya Group

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Brand Engagement Marketing Executive – Digital & Marketing – UAE

Job Number:
Work type:
Permanent – Full Time
Mid-Senior Level

Role Profile

  • Commercially driven and lead engagement with brands in securing offers and rewards that drives key KPI’s
  • Showcase and help brands understand the value of data
  • Keep abreast of loyalty programme competitor activities by division
  • Share results and performance of key campaigns and engagements with brands
  • Support the Loyalty Marketing team delivering the launch and roll out business as usual marketing of Alshaya’s loyalty programme
  • Working closely with the Alshaya Brands, translating Brand Marketing Plans into Loyalty Programme opportunities

Key Performance Areas

  • Lead Loyalty Programme initiatives in order to drive customer acquisition, development, retention at a brand level
  • Foster great relationship with brand partners
  • Promote customer engagement through Customer Loyalty Offers and Rewards
  • Working closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar
  • Work closely and build strong and effective relations within Brand Marketing teams, wider CRM, Digital and Strategic Planning teams,
  • Drive Brand Planning sessions with Alshaya brands, translating the brand elements into Loyalty exclusive activities
  • Planning, development and execution of omni channel campaigns, to provide an effective sales funnel to maximize loyalty value
  • Adopting and helping brands adopt new processes and best practice standards
  • Supporting the adoption of brand guidelines across the business

Skills Required


  • Ability to work with internal and external stakeholders on multiple deliverables
  • Think both creative and strategically, translating into marketing campaigns
  • Proactive with organizational skills
  • Detailed oriented with strong inter-personal skills
  • Good problem-solving and a logical approach to work
  • Excellent communicator (written and verbal; AR is a plus
  • Team working


  • 3+ years direct experience in Marketing or Brand Planning
  • Experience within Fashion / Beauty/ Wellness / Food industry
  • Experience in cross channel marketing campaigns (SMS, email, push notifications, digital, social media, website/web portal)
  • Planning, executing and delivering Marketing Campaigns
  • Expert user of MS Office: Excel, Word, PowerPoint

Advertised: 12 Apr 2023 Arabian Standard Time
Applications close: 11 May 2023 Arabian Standard Time

To apply for this job please visit

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