Business Development Executive – Events

Business Development Executive – Events

Job Overview

• The Business Development Executive – Events will be responsible for generating new business, strengthening client relationships, and driving revenue growth in the live events, exhibitions, brand activations, and experiential marketing space. This role requires a dynamic individual with strong industry connections, excellent communication skills, and a passion for creating impactful event experiences.

Key Responsibilities

• Identify and secure new business opportunities in corporate events, brand activations, exhibitions, and government-led initiatives.
• Develop a strong pipeline of leads through market research, client meetings, networking, and referrals.
• Collaborate with the creative and production teams to build customized event proposals and solutions.
• Build and maintain strong relationships with agencies, corporate clients, and government entities.
• Create and deliver persuasive presentations and pitch documents tailored to client needs.
• Work closely with project and operations teams to ensure smooth transition from proposal to execution.
• Attend industry events, exhibitions, and conferences to build brand visibility and network with potential clients.
• Maintain accurate records of client interactions, opportunities, and status updates using CRM systems.

Key Requirements

• Experience: 3-5 years in business development or sales within the events or experiential marketing industry.
• Client Network: Existing relationships with corporate clients, agencies, and government departments in the UAE is a strong advantage.
• Sales Skills: Proven ability to identify opportunities, close deals, and manage long-term client relationships.
• Communication: Excellent presentation and proposal-writing skills, with fluency in English (Arabic is a plus).
• Industry Knowledge: Solid understanding of event production processes, budgets, timelines, and trends.
• Collaboration: Ability to work cross-functionally with design, content, technical, and operations teams.

Key Performance Indicators (KPIs)

• Revenue generated from new and repeat event clients.
• Number of successful proposals converted to live projects.
• Client acquisition and retention rates.
• Market reach and brand visibility in the events sector.
• Timely and effective collaboration with internal teams.

Incentive Structure

• Competitive base salary with commission on closed deals.
• Quarterly performance bonuses tied to revenue and project targets.
• Incentives for client satisfaction and long-term contract wins.
• Opportunities for career growth within the company’s expanding regional footprint.