Website Nestle
Nestlé is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé. The company grew significantly during the First World War and again following the Second World War, eventually expanding its offerings beyond its early condensed milk and infant formula products. Today, the company operates in 86 countries around the world, and employs over 280,000 people.
Digital Manager – Nido
POSITION SNAPSHOT
Position: Digital Manager
Location: Dubai
Company: Nestlé
Experience: At least 5-7 years’ experience in digital marketing
POSITION SUMMARY
Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
In this role, you will be responsible for driving the digital transformation agenda for the Category in line with the overall Category strategy and priorities. You will achieve this by collaborating closely with internal and external stakeholders. In addition, you will also play a crucial role in supporting brand building & facilitating business growth. You will work towards enhancing digital know-how & building digital capabilities to create competitive advantage.
A DAY IN THE LIFE …
Build & manage the category Digital ecosystem (website, CRM, data, audience strategy and personalization, eCommerce enablers, Data Analytics etc.) with all relevant stakeholders.
Empower brand teams across all clusters to deliver powerful and efficient media, creative, content and e-commerce plans/activities through idea generation, mentoring and regular feedback.
Build a category digital communication strategy (creative, audiences, media) – i.e. Maggi (branded and unbranded), NN unbranded service platforms and Nescafe total portfolio
Oversee all areas relating to – Category Digital strategy/priorities, website development and optimization, CRM, first-party data collection and personalization, media and influencers, eCommerce enablers, Lower Funnel Media Activation, eRetail Search and eCommerce activity plans (in collaboration with CDT and eCommerce teams), eContent creation/adaptation/amplification across the Content Typology pillars, integrated search (paid and organic), stakeholder management (SBU, Z-AOA, Global Digital Team).
Leads the digital marketing strategy for the Category – supported by the media team & Head of Digital
Elevate the Digital capabilities of the brand and relevant CDT team members by coaching and empowering them to join the Digital task force; involves brand teams in Digital Townhall Meetings and knowledge sharing sessions; promotes available training materials (e.g., Digital Academy); project assignments (e.g., D2C, eRetailer collaborations). Enables the execution of digital best practices and frameworks in the category.
What will make you successful:
Agency / digital or social media platform experience is a plus
Strong category knowledge and business acumen
Knowledge & experience in building strong brand equity
Excellent oral and written communication skills
Excellent understanding of digital platforms and how to deliver the right content to the right audiences, at the right time and through the right channels
Project management skills
Strong analytical thinking ability
Strong verbal and written English communication skills are essential. Arabic is a strong plus
To apply for this job please visit jobdetails.nestle.com.