Website DHL Express
DHL Express is a division of the German logistics company Deutsche Post providing international express mail services. Deutsche Post is the world's largest logistics company operating around the world. DHL is a world market leader in sea and air mail.
Digital Marketing Executive
A company that pioneered cross-border express delivery in 1969 and is now active in more than 220 countries and territories worldwide. DHL Express UAE is the recognized market leader in Express logistics and an Employer of Choice – ranked consistently as Great Place To Work in the UAE for 11 consecutive years until 2022.
Join our team and discover how an international network that’s focused on service, quality and sustainability, is able to connect people and improve lives through the power of global trade. And not just for our customers, but for every member of our team too.
To learn more about our culture, motivated people and our purpose, please visit https://careers.dhl.com/global/en
ABOUT THE ROLE
The Digital Marketing Executive is primarily responsibility is to support the Marketing Communications Manager with the planning, implementing, and optimizing of digital marketing campaigns with a strong focus on achieving key performance indicators (KPIs) and ROI. The role will be critical in driving business growth through data driven decision-making and continuous improvement of our marketing strategies. Additionally, assisting the Communications Manager on an ad-hoc basis may be required to help deliver all marketing activity ensuring all communication strategies and KPIs are met.
YOUR TASK
- Develop, execute, and continually refine performance marketing strategies that align with business objectives, including lead generation, customer acquisition, and revenue growth
- Create, manage, and optimize digital ad campaigns across platforms such as Google Ads, Meta Ads, SEM, LinkedIn, and others to maximize ROI and achieve conversion goals
- Collaborate with the design team to create compelling ad creatives, including images, copy, and video content that resonate with the business needs
- Work with the team to enhance the organic search presence through SEO best practices and manage search engine marketing (SEM) campaigns effectively
- Identify opportunities for conversion rates. Implement A/B tests and other CRO strategies to enhance user experience and conversion pathways
- Select and target the most suitable platforms and audiences for specific campaigns, adjusting placements as needed for maximum impact
- Monitor, analyze, and report on campaign performance using data-driven insights and make recommendations for ROI improvement
- Monitor, and manage advertising budgets to ensure optimal return on investment (ROI) and cost control
- Manage creative agency from initial briefing through to ad management
- Develop and manage affiliate marketing programs to expand reach and drive performance
- Stay up-to-date with digital marketing trends, tools, and best practices, and make recommendations for their implementation
- Management of Media Purchase and placement ensuring quality, timeliness and progressing relationships with media suppliers as part of position development
- Coordination with internal and external stakeholders for driving ROI and revenue growth
- Support MENAT countries with adhoc marketing requests ensuring all activity is delivered to agreed deadline and budget
- Proven experience in performance marketing, with a strong track record of optimizing digital campaigns
- Proficiency in using performance marketing tools and platforms, including Google Ads, Facebook Ads, Google Analytics, and other relevant analytics tools
- Strong creative and analytical skills and data interpretation capabilities
- 3-5 years of experience in digital marketing and performance management role with a strong portfolio of successful campaigns
- Bachelor’s degree in Marketing is a must
- Familiarity with A/B testing and conversion rate optimization strategies
- Excellent written and verbal communication skills
- Strong project management and organizational skills
- Ability to work both independently and collaboratively as part of a team
- Results-driven mindset and a passion for data-driven decision-making
- Ability to manage multiple tasks and long-term projects effectively
- Ability to work under pressure with tight deadlines and deliver work on time and budget
- Ability to develop good internal working relationships
- Ability to negotiate and manage media relationships in a cost-effective fashion.
Posting Legal Entity DHL Worldwide Express (Dubai) LLC
To apply for this job please visit dhlexpress.taleo.net.