Website du
Emirates Integrated Telecommunications Company, commercially rebranded as du in February 2007, is one of the two telecom operators in the United Arab Emirates
Manager Brand & Marketing Communications – Consumer (UAE National only)
Job Description
Key Accountabilities:
- Develop communication strategy per segment
- Develop, execute and monitor marketing communications campaigns per segment
- Design ATL campaigns for new products and services
- Plan and manage budget for all marketing communication initiatives based on requirements from Segments (budget ownership sits with Segments)
- Manage media and creative agencies
- Ensure communication initiatives are in line with overall marketing communications strategy
- Monitor and report marketing communication campaign effectiveness (e.g. reach, costs)
- Performance digital marketing alignment with digital channel.
Qualifications:
- Minimum Bachelor degree in Marketing, Mass Communications or a related discipline
Experience:
- Minimum 10 – 15 years of experience in a marketing communications and advertisement/related role, ideally within the telecommunications industry
- 5+ years of managerial experience
Skills:
- Fluency in both English and Arabic – written and spoken
- Excellent project management and delivery skills
- Strong presentation skills with effective time-management
- Thorough understanding of the UAE culture and market
- Strong understanding of target segment media habits
- Excellent analytical, planning & risk management skills
- Work well in cross-functional team environment
- Understands needs and diversity of organisation
- Demonstrable flexibility in approach and attitude; with an ability to adapt to change & effectively manage & communicate change to people while driving business target-achievement
- Innate quality of wanting to making a personal difference and add value to the organisation
- Strong Orientation for communicating for impact in a timely manner, demonstrating foresight, forethought, planning for operational efficiency & effectively managing & identifying potential risks to business
- Strong demonstrable organizational commitment
About Us
About du
Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company, du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.
http://du.ae
About the Team
About Emirates integrated Telecommunications Company PJSC
The Emirates Integrated Telecommunications Company PJSC was founded in 2005. We are the UAE’s second licensed telecommunications operator. We operate under two brands: du (launched in 2007) and Virgin Mobile the region’s first digital service (started operations in September 2017). We are listed on the Dubai Financial Market (DFM) and trade under the DU ticker (Bloomberg DU UH, Refinitiv DU.DU). Our core shareholders are government-related entities (Emirates Investment Authority 50.12%, Emirates International Telecommunications 19.7%, Mamoura Diversified Global Holding PJSC 10.06%) and the remaining by public shareholders.
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